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Cookies BBQ Launches New Line of Seasonings

WALL LAKE, IOWA – Cookies Food Products, the Iowa-based maker of award-winning BBQ
sauces and the beloved Flavor Enhancer, has officially launched a brand-new lineup of
seasonings. The products debuted at the 2026 Iowa State Fair and will be widely available in
retail stores this fall.

The expansion marks the company's first major move into the seasoning category since
introducing Cookies Flavor Enhancer in 1996. That all-purpose blend has been a kitchen staple
for grillers, meat markets, and home cooks for nearly three decades and the new lineup builds on
that same commitment to bold, versatile flavor.

The new seasonings include:
* Brown Sugar Flavor Enhancer – Sugar & Spice Seasoning
* Honey BBQ – Sweet & Savory Seasoning
* Hot Honey – Habanero & Honey Seasoning
* Buttery Steakhouse – Rich & Savory Seasoning
* Buttery Garlic Salt – Savory Garlic Seasoning
* The Trifecta – Salt, Pepper & Garlic Seasoning
* Lower Sodium Flavor Enhancer – All-Purpose Seasoning with Less Salt

"For 50 years, we've been helping families make meals worth remembering," said Speed Herrig,
founder of Cookies Food Products. "The Flavor Enhancer has been part of that story since '96,
and we've always known there was room to do more. These new seasonings aren't a trend for us.
They're the next chapter and we can't wait for folks to try them."

The seasonings are designed for use beyond traditional BBQ, bringing Cookies flavor to
everyday cooking, including weeknight dinners, weekend cookouts, tailgate snacks and more.